Concept:Magic develops original magic content, consults on and provides talent for TV programs.

Since 2004, we have produced over 250min of broadcast magic content for projects in Singapore, China and Bangladesh. We are currently developing TV and New Media magic content for different markets in Asia for 2008/ 2009.

Our past/ ongoing projects include:

'EBuzz' - AXN Asia (2009)

J C Sum & 'Magic Babe' Ning and their "The Impossible Record" world record act were featured in the popular weekly entertainment program that is aired on the AXN Asia network.

AXN Asia is available to more than 76 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China.

'Asia Uncut' - Star World, Asia (2009)

J C Sum & 'Magic Babe' Ning are the first magicians ever to appear on Asia Uncut. Previous guests have included movie stars, musicians and celebrities such as Brendan Fraser, Ethan Hawke, Maggie Q, James Blunt, JJ Lin, Brian McKnight and Motley Crue.

Asia Uncut airs on Asia’s largest regional network Star World that reaches over 200 million viewers. The talk show is the first one-shot mainstream avenue to reach the majority of English speaking people in Asia on an entertainment network.

Watch their "Asia Uncut" appearance on YouTube here.


翱翔万里伍星夜 - 'Five Stars Carnival' Channel 8, MediaCorp Studios, Singapore (2009)

J C Sum & 'Magic Babe' Ning starred in an illusion segment specifically created for them in a new weekly variety show on MediaCorp's Channel 8.

The primetime variety show will featured the duo performing original illusions never before seem on local TV for 5 epsiodes!

Watch their TV performances on YouTube here.

'Magic in Motion' - SPHMBO (2007)

Concept:Magic produced 24 episodes of Street Magic & Illusion content starring J C Sum for Singapore Press Holdings’ MediaBoxOffice (SPHMBO) Motion Media Network located all over the country. 

The electronic outdoor media network includes giant LED screens in the Central Business District, Heartland Centres as well as plasma TVs in major shopping malls.

Concept:Magic's work for this project was turnkey; from magic & illusion design to the filming and post-production of the finished content.

'J C Sum: Street Illusions' VCD (Singapore/ Malaysia Edition) 2006

Concept:Magic, in partnership with MediaCorp Studios produced a compilation VCD of all 15 episodes of J C Sum's 'Top Fun' 'Street Illusions' segment. It will include additional magic content not shown on television.

The TS Group has sole distribution rights for Singapore & Malaysia and the VCD is available in ALL good video stores in Singapore and Malaysia.

'J C Sum: Street Illusions' DVD (International Edition) 2006

Concept:Magic and MediaCorp Studios Singapore are currently licensing the 'J C Sum: Street Illusions' DVD (International Edition) to video distributors outside of Singapore and Malaysia. 

If you are an overseas distributor looking for unique content, contact us at info@conceptmagic.biz

Street Illusions - 'Top Fun' Channel 8, MediaCorp Studios, Singapore (2006)

Concept:Magic worked with MediaCorp Studios Singapore and J-Team to develop 15-episode segments of 'Street Illusions' for the 'Top Fun' variety show on Channel 8. The dedicated anchor segment was created specifically for J C Sum, and showcases his unique style and illusions to the mass audience.

Concept:Magic's work includes designing the 'Street Illusions' in the show, scouting of locations, working with the writers of the show and providing magic direction for camera and post production.    

Channel Young, Shanghai Oriental Television, China (2006)

Concept:Magic worked with Channel Young, Shanghai Oriental Television, China and presenting sponsor Suntory Ice Tea to develop 3-episode segments of 'Street Magic' content for a popular Chinese variety program.

The 3 episodes featured illusionist, J C Sum, performing branded Street Magic showcasing the new Suntory Ice Tea drink in multiple locations across Shanghai.

The TV show was part of an integrated marketing campaign that include TV ads, road shows and other marketing tools.

Concept:Magic's work included designing the 'Street Magic' in the show, scouting of locations and providing magic direction for camera and post production.  

'Gotcha!' Channel 5, MediaCorp Studios, Singapore (2005)

Concept:Magic developed a series of magic-based gags for 5 episodes of a 'Candid Camera-style TV show. The sophisticated magic-based gags involved intricate set-ups and ploys to create unusual situations for 'Victims'.

Concept:Magic’s work included designing and executing the 'Magic gags' providing the on-screen magic talent.

Other TV Shows

          For these shows, Concept:Magic provided performers, trainers and props for the taping of the programs. In most cases, Concept:Magic also worked closely with producers of the shows to integrate the talent/ content into the program.

• MTV Asia Pop Inc (MTV South East Asia Cable Channel – 2006)
• 'Super Host' (Ch U - 2005)
• 'MediaCorp Channel 8 'I am the One!' TV Variety Show (Ch 8 – 2004)
• MediaCorp's President's Star Charity Live TV Show (Ch 5 - 2004)